Everyone has an experience of getting soaked with sudden rain showers
and remember how it feels. Water dripping from wet hair, and the unforgettable
smell when your wet clothes start to dry. Here comes the story of an innovation
which enables your customers to enjoy hot summer weather without worrying about
rain showers or pool parties as they can just shake off water from their hair
even right out of swimming pool.
Figuring customer demands
For the past two years, many people felt the need of an innovative
product with wide variety and superior functionality for a growing braiding
market, so a professional market research group was hired to find out
complaints and desired changed today’s braid consumers have.
Throughout the consumer research sessions, consumers exhibited a
similar behavioral pattern. They frequently scratched their scalp with
ballpoint pens or other thin objects. In this regard, a trained market
researcher who was familiar with braiding was to have more talks with the consumers.
“When did you have the current braiding done?”
“It’s been about two weeks. I’ve been using dry shampoo, but it doesn’t
feel fresh like washing with water.”
This led the employees who had been watching the interviews to think
that the most problems of braiding hair were due to the fact that consumers
need to stay clear of water. A braiding product that can reduce itchiness on
wearers’ scalp would improve many braid consumers’ lives and provide freedom as
to the range of activities they can enjoy.
A new specialized raw fiber for braiding that allows consumers to take
a shower after work out, sweating or enjoying water sports and also to shampoo
the whole hair would definitely solve the itchiness problem.
Most braid hairs would absorb a considerable amount of water when
washing with liquid shampoo, so a time-consuming rinsing and drying must be
followed. Also, incompletely dried hairs often provide optimal environment for
microorganism growth that can lead to itchiness on scalp.
A research and development goal was set to address these problems. A
new caliber of braid fiber was under progress with a focus on satisfying all of
the consumers’ demands.
When in contact with water, if braid could repel water, then many African
American consumers could wash their hair easily and enjoy their lives at a next
level. With a surface coat that repels water and resists moisture, that fiber
can inhibit bacterial growth.
Another goal in the research and development was reducing weight. After
styling, the weight of hair is considerable to wearers, so lighter fiber that
gives similar volume is always preferred.
Marginally irritating thanks to soft fiber
A soft-to-touch texture to reduce irritation on hands working with
braid hair was yet another goal. Many YouTubers who reviewed this braids
positively commented on the texture. For example, one YouTube said, this does
not feel like plastic as other products do, and it’s very soft, so it’s less
abrasive and doesn’t irritate my hand as much.
Fabric itself repels water and moisture while breathing air, so at the
fiber level, the synthetic hair features superb resistance and quick drying
time. Even consumers with highly active lifestyle can enjoy the fresh and light
feel for a long time.